The region’s potential is enormous. According to L’Oréal, just one of the key players on the African continent in the cosmetics space, “The cosmetics sector in Sub-Saharan Africa’s … beauty and personal care market was estimated at €6.93 billion in 2012 and it currently increases between 8% and 10% per year against a global market growth rate of close to 4%. “It is expected to reach €10 billion (about $11.2 billion at current exchange rates) in 2017 when the continent’s total population, the ...